Circuit is a tech-enabled, electric micro-transit platform that solves the "last mile" gap in urban hubs. I consulted on their 2025 brand refresh and growth strategy as they continued to expand as a national service and enterprise transit partner. Following a $17M Series B in 2025, Circuit has evolved into a data-driven infrastructure layer for cities, now operating in over 40 markets. The platform has expanded beyond on-demand shuttles to include autonomous shuttle pilots, fixed-route integrations for high-density corridors, and a robust advertising/experiential ecosystem. I also helped scale their organizational capability by leading the search and hiring of their first Marketing Lead. To date, Circuit has provided over 9 million zero-emission rides, helping municipalities reduce congestion and meet climate goals.