Origin Point is the mortgage joint venture between Compass and Guaranteed Rate. I led the brand development, created the name and oversaw the creative direction across the entire launch. My goal was to communicate a mortgage experience felt like a seamless, high-design extension of the Compass real estate ecosystem. The integration of this product line into the Compass platform eliminates the friction typically associated with lending. We built a brand that felt integrated into the home-buying journey. The brand design was led by Laura Kehr and all the motion design seen here was done by Nick Bravos.