Origin Point, 2021

Brand Strategy & Launch: Matt Spangler

Creative Direction: Compass in-house Team

Senior Designer: Laura Crossin

Origin Point is the mortgage joint venture between Compass and Guaranteed Rate. I led the brand development and launch strategy, ensuring the mortgage experience felt like a seamless, high-design extension of the Compass real estate ecosystem. The goal was to eliminate the friction typically associated with lending and create a brand that felt integrated into the home-buying journey.