In 2017, I decided to reinvent one of the most powerful—yet stagnant—assets in real estate: the yard sign. I oversaw a year-long R&D process to create a modular, tech-enabled sign system. Controlled via the Compass app, the "Sign of the Future" featured Bluetooth technology and motion sensors that activated LED lights at night. We partnered with industrial design firm Aruliden to manufacture a limited run of 500 units, which sold out immediately.

While considered a success based on sales and attention, the sign program was an experiment and eventually shut down in 2019 so the company could focus on other priorities. This Fast Company article is a good deep dive into the thinking behind the invention.