Newfront is the modern insurance brokerage built for the technology age. In 2023, I led the strategy and oversaw the complete rebrand to better reflect the company’s position as a tech-forward leader in a legacy industry. I sourced the design studio, View Source, and managed the end-to-end creative process to align Newfront’s visual identity with its mission of combining world-class expertise with proprietary technology. The result was a sophisticated, high-design brand that stands apart from the beige landscape of traditional commercial insurance.