.png)
Compass, 2015-2020
Founding CMO: Matt Spangler
CEO: Robert Reffkin
Senior HQ Creative Team: Paul Vlachou, Jeff Lai, Amy Perry, Haley Marks, Amy Wiggins, Frances Yeoland, Andrew Rutledge, Nick Bravos, Lenora Rigoni, Hannah McWilliams, Meagan Wood, Emily Fuller, Laura Kehr, Allison Supron, Irina Chiet, Catherine Lee, Meeta Panesar, Bryan Hill and more
As the founding CMO, I built the Compass brand from the ground up, leading its transformation from a New York startup (Urban Compass) into the leading real estate brokerage in the United States. My work focused on establishing a "high-design" aesthetic and a luxury-tech narrative that redefined the industry. I built an award-winning in-house creative and marketing team that oversaw everything from national campaigns and product launches to the foundational 2015 brand relaunch. For more detail about the history of Compass or the rebrand process, I recommend this Inman article, or Medium post.
These are a small sample of the visual artifacts that were created by the in-house team that made up a highly diverse and textured visual world which remains the backbone of the companies success today and the magnetic needle for the company’s global expansion.
Follow @compasscreates to view the ongoing legacy of the Compass brand world.
Compass, 2015-2020
Founding CMO / Project Lead: Matt Spangler
CEO: Robert Reffkin
Creative Direction: Jermaine Brown and the Compass in-house Creative Team
As the founding CMO, I built the Compass brand from the ground up, leading its transformation from a New York startup (Urban Compass) into the leading real estate brokerage in the United States. My work focused on establishing a "high-design" aesthetic and a luxury-tech narrative that redefined the industry. I built an award-winning in-house creative and marketing team that oversaw everything from national campaigns and product launches to the foundational 2015 brand relaunch. For more detail about the history of Compass or the rebrand process, I recommend this Inman article, or Medium post.
One of the key artifacts featured here is the Foundational Brand Book, which first codified the Compass visual identity, messaging, and art direction, serving as the North Star for the company’s global expansion.
