Founding CMO / Project Lead: Matt Spangler

CEO: Robert Reffkin

Creative Direction: Jermaine Brown and the Compass in-house Creative Team

As the founding CMO, I built the Compass brand from the ground up, leading its transformation from a New York startup (Urban Compass) into the leading real estate brokerage in the United States. My work focused on establishing a "high-design" aesthetic and a luxury-tech narrative that redefined the industry. I built an award-winning in-house creative and marketing team that oversaw everything from national campaigns and product launches to the foundational 2015 brand relaunch. For more detail about the history of Compass or the rebrand process, I recommend this Inman article, or Medium post.

One of the key artifacts featured here is the Foundational Brand Book, which first codified the Compass visual identity, messaging, and art direction, serving as the North Star for the company’s global expansion.